Jul 4, 2022
My guest today is Natalie Coulson.
Natalie Coulson is a content marketer with a passion for personal branding. She learnt the hard way that people pleasing, burning the candle at both ends and doing as she was told was not the ticket to success. It was the ticket to burnout! Keen to find a better path forward, she stepped out of the corporate world six years ago and into the world of entrepreneurship, keen to support small business owners wanting to promote themselves more effectively.
After sliding into anonymity during Covid lockdowns, Natalie discovered the power of personal branding. She now works with executives and entrepreneurs wanting to elevate, showing them how they can find their voice to gain visibility.
In this episode, Natalie shares her story. We talk about resilience, purpose and owning your personal brand.
EPISODE HIGHLIGHTS
- Living life in alignment with your purpose.
- How curiosity, connection and a desire to solve people’s problems lead Natalie to start her first business after leaving the magazine publishing industry.
- If you are developing a content marketing plan, promotional strategy or advertising plan you must know who you are what you represent before you talk to an audience.
- What it was like launching a business in 2020 during the pandemic.
- How to get clear on your personal brand.
- The power of being authentic and owning your story to deepen connections, create opportunities and grow your business.
- Personal branding, thought leadership and being strategic when increasing your visibility online.
- Identifying when you are at your best and stepping into high performance without burning out.
- The importance of asking for help and taking time for yourself.
SHOW NOTES
Get all episode show notes here:
https://www.debrashepherd.com.au/debra-shepherd-podcast
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CONNECT WITH NATALIE
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Want to learn more about how we can work together? www.debrashepherd.com.au